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Social Media Standards

The following standards apply to all social media accounts (i.e. Twitter (X), Facebook, Pinterest, YouTube, Tumbler, Instagram, LinkedIn, etc.) maintained by any unit of the New Mexico Department of Cultural Affairs (DCA).

DCA uses social media accounts for constituent outreach and to share information. To this end, DCA is committed to maintaining a safe, positive online environment. All social media posts/comments/tagging must be topical to the overall focus and topic area of the social media account as well as verifiably accurate and factual.

Posts and comments cannot be:

  • Threatening, abusive, obscene or explicit, including the use of profanity;
  • Discriminatory in any way, especially if based on race, age, religion, national origin, ancestry, sex, sexual orientation, gender identity, childbirth or a condition related to pregnancy or childbirth, physical or mental handicap or serious medical condition, and spousal affiliation.
  • Posted anonymously;
  • Violations of state and federal laws;
  • Excessively repetitive;
  • Commercial advertisements, solicitations, endorsements, etc.; and/or
  • Spam.

DCA reserves the right to remove any post or comment based on the above at its sole discretion. While individuals or accounts posting/commenting contrary to these standards may receive a warning against further similar posting/commenting, they may be banned from any or all DCA social media accounts for repeat or egregious disregard of these standards.